Lecture @ Royal Academy of Arts

London, UK
19 Feb 2018

Hello, Robot
@ Design Museum

Gent, Belgium
27 Oct 2017 - 15 Apr 2018


Makr Shakr

Google I/O, California


more info:

Makr Shakr website
A robotic bar offering the crowd a taste of the third industrial revolution!

Makr Shakr is a new robotic bartending system that allows users to create, in real-time, personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations. The cocktail creation is assembled by three robotic arms, whose movements – visualized on a large display positioned behind the bar – mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish. The system explores the new dynamics of social creation and consumption – ‘design, make and enjoy’ – and in just the time needed to prepare a new cocktail.


Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. Furthermore, Makr Shakr can monitor alcohol consumption and blood alcohol levels – something beyond what a traditional bartender can do – hence promoting responsible drinking.


The project was previewed during Milan Design Week 2013, before being unveiled in its final configuration at Google I/O in San Francisco on May 15, 2013.


To see a video of Makr Shakr in action, visit: www.makrshakr.com


Project concept and design by MIT Senseable City Lab: Carlo Ratti, Yaniv Jacob Turgeman, Mike Xia, Cagri Hakan Zaman, Michelle Wang, Shan He, Christopher Green, Sayjel Patel, Andrea Galanti, Brendan Nee;

Implementation and production by Carlo Ratti Associati: Carlo Ratti, Giovanni de Niederhausern, Alessandro Incisa, Marco Maria Pedrazzo, Andrea Bellagarda, Luis Mesejo, Antonio Atripaldi, Sofia Cornejo Reindl, Jenni Young, Livia Breccia, Marta Scelto;

Automation Design & Fabrication by C.I.A. S.R.L. Automation & Robotics: Angelo Galimberti, Fabio Bergamin, Roberto Disarò, Fabrizio Bergamin, Paolo De Lucia, Giorgio Vanoni, Filippo Maurizi, Francesco Perri, Luigi Cattaneo, Cristiano Cazzaniga, Stefano Ghion, Tiziano Maniezzi, Giovanni Bergantin, Paolo Guanzi, Cesare Dell'Orto, Tommaso Garbeli, Roberto Faccioli, Francesco Del Pero;

Sponsorship by Coca Cola: Gerard Insolia, Gregg Carpenter, Will Moore, Saeed Beituni, Davinder Sawhney, Vasant Javle, Steve Livingston, Karel de Hertogh, Paolo Cavazzuti, Mara Lanzanova, Elisabetta Argenti, Alberto Feroldi, Vittorio Cino, Cristina Broch;

Pentagram - Identity, Web Application & Visualization Design: Eddie Opara, Frank Larocca, Ken Deegan, Nien Lam, Sebastian Buys, Erin Wahed

Superuber - Data Visualization: Shahar Zaks, Lucas Werthein;

Brema Ice Maker - Ice making and dispensing: Alessandro Maroli, Alberto Resta;

Eredi Boffi Metal Fabrication: Matteo Boff;

Ergo Systems - Liquid Dispensing System: Raffaele Gatti, Fabio Mazzola;

Inspiration from: Roberto Bolle & Marco Pelle