more info:EXPO 2015 - Future Food District
Placed at the heart of the site, near the crossing of the Cardo and Decumano streets, The FFD is one of the key thematic areas of EXPO 2015 “Feeding the Planet, Energy for Life”. Two 2500 m2 pavilions – a real supermarket and a functional kitchen – surround a 4500 m2 public piazza. Moving through them, visitors have the opportunity to explore how production, distribution, preparation and consumption of food is evolving.
The FFD Supermarket is split over two levels, both conceptually and architecturally. On the ground floor, new technologies are showcased in a large, fully-automated warehouse, where products are collected and sorted, constantly supplying the upper floor. It is here that you will find the Supermarket itself, a space capable of generating new interactions between consumers, products and manufacturers.
In the Supermarket, products are displayed on interactive stalls. This layout, made possible by a new automated reshelving system, avoids the visual barriers of classic shelving units, creating a horizontal landscape where it is easier to interact with others ‘around the table’. Suspended above the stalls, large screens reflect the products on display, making it easy to find what you’re looking for, even from a distance. At each stall, motion sensors detect the gestures of shoppers, augmenting products with digitally customized information, not present on the customary labels, and creating a personalized shopping experience.
As in the traditional market, the FFD Supermarket returns to being a place of exchange, where the focus is on the relationship between consumers, products and producers. New technologies, and product services, facilitate this transformation, re-connecting individuals with the food network and creating a more informed and social consumption.
The EXPO Milano 2015 Future Food District, curated by Carlo Ratti, Director - MIT Senseable City Lab and Partner - Carlo Ratti Associati, in collaboration with Favero & Milan Ingegneria, Capatti Staubach Landschaftsarchitekte, Systematica, ecoLogic Studio, Cesare Griffa Studio, ENEA and Ceres srl.
Carlo Ratti Associati (architectural design) in collaboration with MIT Senseable City Lab: Carlo Ratti, Walter Nicolino, Andrea Galanti (project leader), Antonio Atripaldi, Juanita Ballesteros, Alberto Bottero, Andrea Brena, Andrea Cassi, Sofia Cornejo Reindl, Giovanni de Niederhäusern, Gary di Silvio, Andrea Galli, Pietro Leoni, Filippo Ferraris, Valentina Grasso, Marco Maria Pedrazzo, Carlotta Sillano, Niccolò Suraci, Jenni Young
Favero & Milan Ingegneria (structural and systems engineer)
Capatti Staubach Landschaftarchitekte (landscape design)
ecoLogicStudio (algae canopy design)
Cesare Griffa Studio (algae façade design)
ENEA and Ceres Srl (hydroponic systems)